About the Game
King of Retail 2 is a structurally-deep, simulated retail management experience, built to give you the truest experience possible of being a retail entrepreneur.
Everything, from floor space, to shelf stock to products carried, even wall designs and employee affect your store’s appeal, sales, and profitability.
Simulated down to the finest detail, you’ll experience the challenges, decisions, and successes of a business owner, whether you start from the bottom or build up a bustling business empire!
YOUR STORE, YOUR RULES
Design stores from the ground up with King of Retail 2’s in-game design tools.
Customize store layout, building materials, textures, windows, and build a flow for your store to get customers in the door and through the shopping lines.
Build stores as big as your ambitions. Add multiple levels to create huge shopping centres, and connect floors with elevators and escalators. There is no limit to the styles and designs you can incorporate into your store.
AN EXPANSIVE WORLD TO CONQUER
A fully realized city is yours for the taking. Your choice of location determines what types of customers are nearby, what they buy, and what their tastes are when shopping.
Every building and every location within King of Retail 2 can be expanded into retail space. City layout and income levels play a factor in whether your next store will be a humble corner store, or a multi-level department store in the middle of downtown.
As your stores grow, you can expand into new neighborhoods, and diversify your business model to tackle new markets, from street fashion to high-tech gadgets.
FULLY FUNCTIONAL TEAMS
Hire, train, organize, and put your employees to work. Employees are independent workers and the backbone of your business., with their own behaviours, habits, and interests.
Poor employees are a drain on your bottom line, neglect their duties, and pull poor sales, while good employees can be promoted, mentored, and eventually given the responsibility of managing stores on your behalf.
Whether you’re an entrepreneur who likes to do the dirty work alongside the team, or a big-thinker who knows how to delegate, your employees are there to build your business and bring the world of King of Retail 2 alive.
FROM CONCEPT TO PROFIT
Customize, stylize, and upload your designs to define your brand. King of Retail introduces powerful in-game design tools for store, shelf, and more.
With Steam Workshop integration, you can upload, share, and explore new designs for your store directly from the game.
Concepts are a new addition to King of Retail 2 that allows you to break up your businesses into brands with their own visual identity, style, and reputation.
WHAT ELSE IS IN KING OF RETAIL 2?
King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience.
A fully simulated retail experience, from Corporate HQ down to Point-of-Sale!
A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace.
A fully simulated retail world, with local trends and preferences, market forces and seasonality to account for in your business strategy.
Customisable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings.
A fully-featured in-game Display Designer.
Screenshots
11 images
Version Information
Steam Patch Notes
Official update history
- Removed text saying tutorials are mandatory
Dear Retailers,
Based on player feedback, we’ve adjusted how tutorials are handled. While the intention was to help new players get started and ensure core systems weren’t missed, feedback on the requirement to access the tutorial was quite insistent. As such, we’ve removed the requirement for Tutorials and baked some “Day 1” tutorialization into first playthroughs.
Tutorial Changes
Tutorials are now fully optional again
Added a Day 1 Guide featuring step-by-step tutorial videos for the City, Store, and HQ
The Day 1 Guide can be collapsed at any time if you prefer to explore freely.
We wanted to make sure that essential tutorials aren’t missed by new players, and recognize that returning players shouldn’t/wouldn’t necessarily need that. I tried to strike a balance between both, while leaving all engagement with the Tutorial fundamentally optional.
Other Fixes
Addressed several minor issues to improve overall gameplay stability
Fixed an issue where Electronics products were not properly reflected in reputation data in existing saves, allowing them to be sold correctly
Tutorial feedback is still very welcome, as I see this a constantly-refining process and will remain a key area of focus up until 1.0 release.
Thanks for the quick feedback, and enjoy the holidays!
Until next time, happy sales.
-Daniel
Changes in 0.1.0.3
Minor
- Store closes now at 23 instead of 22,
- Sales game difficulty is based off of segment types,
- Sales game difficulty increases with each interaction,
Bugs
- Product decorations no longer block out invisible areas,
- Gizmo always centered at a decoration product,
- All menus can be closed with ESC in display designer,
- Selling empty properties earn you money for the plot,
We’re now approaching the end of the first day since King of Retail 2 launched into Early Access, and before I delve into this snappy hotfix to address some small new additions and tweaks after receiving player feedback, I wanted to thank each and every one of you for checking out the game, leaving your comments, suggestions, and areas where you’d like to see improvements.
Being an Early Access launch, King of Retail 2 will continually grow and evolve over the coming days, weeks, months, and years with new features and content; we’re just getting started. I am committed fully to open communication and transparency throughout the game’s development, and I love hearing your feedback to make those improvements. Your comments, criticisms, and praises of King of Retail 2 are incredibly valuable to me as a developer, and so, I want to hear from you!
As always, please visit the King of Retail 2 Discord, as it’s the best place to connect with other retailers ,as well as myself.
Okay, onto the hotfix:
- Added difficulty options to King of Retail 2 upon creating a new game.
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Having seen some of your feedback regarding the startup speed of the game, I didn’t want to make any sweeping changes to the current experience that not everyone may be keen on, so, I have instead opted for a selectable difficulty.
In short, the lower difficulty will provide you with a starting boost to your reputation and finances to help you get off the ground quicker, whereas the higher difficulties will grant you less starting funds and free advertising as you get off the ground.
- Added V-sync Options to the Graphics Menu
- Added Motion Blur options to the Graphics Menu
- Added Bloom Options to the Graphics Menu
- Main menu buttons now toggle off properly.
- The Article Details panel now properly updates the relevant graphs.
That’s all for now! I’m currently working on a Week 1 update, as well, so keep your eyes peeled for that.
Thank you once again for all your support.
- Daniel
- Added difficulty settings,
Minor,
- Added V-sync options,
- Added motion blur options,
- Added bloom options,
Bugs,
- Main menu buttons now toggles off properly.,
- Article details panel now properly updates the graph
As always, don’t forget to wishlist King of Retail 2 on Steam, and save the date, May 22nd, for the grand opening.
Right, let’s take a look at the latest update:
Major
- Lamps! Fully tintable, this new addition allows you to tweak the atmosphere of your store and dictate the lighting directly.
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Minor
- You can now see the number of units held on a single spot per shelf, and increase the order value by this number.
- Improved wiki visuals.
- You are now asked if you would like to schedule a delivery after completing an order; streamlining the process.
- Added a disclaimer when buying a second store.
- Removed roles that had no actual tasks assigned to them.
- Specific decoration units can now be placed on surfaces,
- Shelves can now be added underneath another shelf.
- Displays with hanging items now have shelves, starting at the top.
- Adding, removing and refilling articles now have 3D elements connected to them.
- Added additional keybinds, and menu incorporation for the cheat menu.
- Updated segments to have names, rather than simply colours, and they now display their icons in the radar chart.
- Adjusted the display use screen to be center top of the display instead of center right.
- Adjusted priority, text and icons in various radial menus.
- Updated tutorials to not have the "Best friend" part.
- Added more visual tutorials.
- Build mode is now introduced before the ‘Set Up Store’ part of the tutorials.
- You can now switch back and forth freely in City mode, even if the tutorials are not fully completed at this point.
- Added a new Store UI category to the radial wheel.
- Added a jukebox.
- Added ambient sound to the City.
- Added sounds to build mode.
Balancing
- Removed the 2 second start delay at cash registers.
Bugs
- Radial and top menus now close when you check out a customer.
- You can no longer open top bar menus when busy.
- You now both sell buildings, and vacate rented ones; not the other way around.
- Buying empty property now reloads the instance.
- You can now move and sell HQ rooms properly.
- Deleting walls and elements in build mode automatically opens the Select tool again.
- Properties can only expand if next to a store.
- Fixed a bug where a Standing Display with clothes and small bags would not autofit when clicked.
- Standing displays will no longer add products in the display designer if they don't fit.
- Glasses adjusted to fit better.
- Players will no longer get stuck when trying to unpack a box if the storage is already full.
- Refrigerated podiums (Freezers) no longer have shelf controls.
- Product detail screen now displays names correctly.
- Fixed a severe bug that allowed the manager to leave an interactable twice, resulting in unforeseen behavior.
- Fixed a big where pressing ESC while selling to customers could lock you in place.
- Fixed a big where selling inventory could lock you in place.
- Fixed a bug when pressing ESC whilst moving items, and then using them again, could lock you in place.
- Various interaction and menu communication bugs.
- Branding and uniform designer menu now closes properly upon pressing ESC.
- The whistle has returned.
Visuals
- Fixed sidewalk normals.
- Adjusted walls and floors to allow for more colours.
That’s all for now!
As a reminder, King of Retail 2 enters Early Access on May 22nd, and I’m so excited to see the empires you cook up when it arrives. Also, remember to hop into the King of Retail Discord for all the latest updates, where you can also share your creations and chat with your fellow entrepreneurs.
Take care, and have a great sale!
We have shoes. We have new tutorials. We have custom keybinds, and plenty more.
Let's break down what's new in 0.0.7.3 and what you can expect in-game
Major
- Shoes! The shoe category has been added to King of Retail 2, with over 200 footwear options to deck out your store.
- Added custom keybinds.
- Added custom currencies for those seeking more than the mighty Krone.
- Added additional tutorials and improved onboarding with further menu guides.
- You can now move and remove rooms in your HQ.
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Minor
- Added more visual contrast to the time of day icons.
- Increased the floor space needed for registers, as employees could have a hard time reaching them when placed against the wall.
- Reduced each queue spot's space demand.
- Added an indicator to show if a queue is valid or not.
- Added a confirmation button to queue setup.
- Displays now provide more accurate help messages on why an article doesn't fit.
- Increased interaction area of delivery units.
- Entrances now show their spacing requirements when placing interactables.
- Added an option to invert the Y-axis on the mouse.
- Added mouse sensitivity options.
- You can now rotate your character in the character designer.
- Added collapsible functionality to the options menu.
- You can now access the game settings from the options menu in the store, City and HQ.
- You can now save and quit the game at HQ.
- Changed article hover icons to show which storage and display type a product is compatible with.
- Updated the UI for the Buy Register/Storage/Delivery units.
- Removed the greeting level from the cash register menu.
- Added default letter to cash register sign.
- Removed wall-mounted displays.
- Removed developer menu access; no cheating.
Balancing
- Customers can no longer re-evaluate an article that was considered for purchase, whether taken or not.
- Increased customer waiting time at cash registers
- Reduced property prices across the board.
Bugs
- Going to HQ from the “End of Day” screen puts you at the ground floor.
- Saving the game pauses and locks the screen while the menu is open.
- Fixed stretched textures on sidewalks.
- Weather particles on windows now properly follow a moving door.
- Queue collision now updates properly when changed.
- Queues can no longer move into other objects.
- The first spot in the queue will now properly update after a purchase.
- Continued tweaking of weird beard/hair color combinations.
- Category reputation no longer shows placeholder categories.
- Category reputations are now scrollable, and doesn't exceed the screen
- Top HUD menus now close when another menu is opened.
- You can no longer click the “Transfer Money” button on the City screen.
- Fixed an issue where several city menus could lead to a soft lock if not following the screen to the end.
- Fixed an issue of characters occasionally levitating.
- Adjusted the article selector button color to white, from gray.
- Customers now leave the register when the store closes.
- Customers now leave the register when the register is closed
- The “Take Customer” button now stops flashing when the register is closed.
- Fixed a bug where removing articles from a display could cause some to disappear.
- Updated customer’s article answers when interacting/selling to them.
- Greeters will also go home after a hard day's work.
- Ending the workday in pause will no longer soft lock the game.
- Employees should (hopefully) go to the registers after a break.
- Fixed an issue where the Display context menu would stick to the screen.
- Interaction menu reopens if the open menu is closed while still overlapping inventory.
- Saved orders are now visible again.
- Displays in the select folder are now left-aligned.
Hotfix Adjustments
- Concepts now add new product categories to loaded game files.
- Opening the radial menu now closes the previous open menu.
- Shoe texture optimization.
- Inventory now faces the player on spawn.
- Add an Interior category to decorations for proper sorting.
- Minor UI adjustments, and icon changes.
- Luxury value was not used properly, but now is.
And there we have it!
These changes are now available for you to try out in the Demo build, so please hop in and swing by the King of Retail Discord to let me know how you’re finding it!
Once again, King of Retail 2 will be available on the 22nd of May in Early Access, so please consider adding the game to your wishlist and sharing it around. It helps a tonne.
Take care, and have a great sale!
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First off, I hope you’ve had a lovely Easter break, if you celebrate, and that you’re having a great week so far.
I’ve got another live update for you today for both the Alpha & Demo versions of the build! To keep you in the loop, King of Retail 2 will be going into Early Access on the 22nd of May (remember to wishlist if you haven’t already!), and so I place a lot of my focus into getting everything ready for that date.
Let's break down what's new in 0.0.7.1 and what you can expect in-game
Major Changes
- Improved Character texture optimizations.
- Improved Article texture optimizations
- Articles now have different processing times to improve performance. (For example, clothes take longer to add to a display compared to groceries.)
Minor Changes
- You can now see your store’s area of influence as a ring when in the City view.
- You can also see the potential influence ring of any selected building.
- The Delivery unit menu shows type, capacity, and product counts.
- Storage units now show their capacity for Articles.
- Adjusted profile photos for characters.
- Readjusted the opacity of hair and beards.
- The current day is now highlighted on the Employee Schedule when in the store.
- Staff will now always go inside when arriving at work.
- Optimized AI task calculations for display and delivery units.
- On load game start, the values of actual storage versus expected storage are checked to ensure that they match.
Balancing
- Reduced the Skill and Greed influence on wage requests.
- Reduced the base store influence area.
- Increased each population’s contribution to customer spawning speeds.
- Store influence area is increased when your store’s lot size increases.
- Reworked customer flow. Different segments now have different shopping hours, spreading the sales more throughout the day.
- Audacious hair colors are now a bit less frequent.
- Customers now prepare to finish shopping 20 minutes prior to closing time, which was previously 40 minutes.
- Adjusted customer shopping patience, making them more need-dependent, rather than tiredness-dependent.
- Adjusted the staff idle move / check for work ratio.
- Adjusted the size definitions of many articles.
- Increased the capacity of storage shelves.
- Increased the capacity of delivery units.
- Increased the amount and variety of articles customers take when shopping.
- Customers now split out to registers based on queue size and distance; previously, it was only distance.
- Adjusted cash register speeds, making purchases run faster.
Bugs
- Beards now properly attach to staff members’ faces.
- You can no longer end the day at the HQ before it is fully set up.
- The Standby slider is now set to 0 when inactive.
- Selected Speed buttons turn grey to show they’ve been selected.
- Vacating a rented property no longer gives you money.
- Fixed a bug where the snapping grid remained when cancelling the placement of a display.
- Fixed a bug when moving interactable objects could cause the player to lose the ability to interact.
- The grid is now visible while moving objects.
- The City store pin no longer blocks the camera.
- Copying a decoration no longer opens an empty menu.
- You can no longer move when assigning a store from a rental property.
- Long messages should now stay within the border of the player message box.
- Delivery units didn't previously take product sizes into account, but they now do.
- Tweaked the Article selector’s button to display the correct color again.
- Storage units now only show appropriate products.
- Hair has been graciously returned to women.
- Characters now match the height shown in their photos.
- Staff will refill almost full displays.
- HQ floors will now properly save and load.
- The medium HQ office can no longer be placed inside other rooms.
- Added missing article images.
- You can no longer edit employee schedules in the store.
- Removed collision when opening a terminal drawer.
- The Presentation skill will now have an influence on refill speed.
- The Unpacking skill will now have an influence on unpack speed.
- Customers leaving without paying will now return their articles to be delivered the day after.
- Customers' ages fit their demographic more appropriately.
- Wages and bonuses are deducted properly.
- Some inventory items could emit light just because they felt like it, which has been fixed.
- Skills are now impactful at the cash register.
- Fixed weird animations when customers would take articles.
Visuals
- Added additional vegetable visuals.
- Added additional cleaning category visuals.
- Added additional decorations.
- Changed the building options UI.
- Improved character shaders overall.
Lots of tweaks, plenty of balancing, and a bunch of bug squashing, too.
I also wanted to take the time to extend my sincere thanks to the alpha players of King of Retail 2, who have reported bugs, provided their game saves for analysis, and helped me hunt down and destroy a nasty bug that found its way into earlier versions of this patch. Your feedback and overall assistance with this has been extremely valuable so, again, thank you!
Please let me know how you’re feeling about this update by either leaving your feedback on the Steam Community tab, or better still, hopping into the King of Retail Discord and sharing your thoughts there.
King of Retail 2 enters Early Access on May 22nd, and I can’t wait for you to dive in.
Take care, and have a great sale!
Current Release
20126915
Uploaded Dec 14, 2025
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System Requirements
How to Install
KingofRetail2.exe to play
Troubleshooting tips
• Run Redist/_CommonRedist installers if game won't start
• Add folder to Windows Defender exclusions
• Run as administrator
Download
Direct link available
4.6 GB
20126915
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